Also important that each page has an Phone Number List outbound link pointing to another page on the website. In this way there are no dead ends and no unnecessary link juice is lost. browser 5. Higher quality content Logically, every website Phone Number List stands or falls with the content. How do you want to score for a certain search term if this term cannot be found anywhere on your website? However, it is possible that your competitor is in Phone Number List position one for a certain search term, while this search term does not appear once on the page. Sounds contradictory, right?

The reason you may run into this Phone Number List issue is that Google is further ahead than before. You have already read above that Google does not blindly adopt a search term, but interprets it semantically. This way the search engine knows when you search for Apple, you are probably looking for a laptop or smartphone, and not for a Phone Number List piece of fruit. It does this by looking at context. Let's sketch an extreme scenario: If a page tells about technology, iPhone 5, screen, app, photos and functions, Google can infer that this Phone Number List has to do with Apple, without the company name even appearing once.

The same thing can be the case with Phone Number List your competitor. Although the keyword may not appear once on the page, Google can still deduce what the organization is doing and place it above you. It is therefore important for you to Phone Number List not only literally process the keyword everywhere in your content, but to use LSI (Latent Semantic Indexing) terms, so that Google can better determine the context. SEO: subtlety and natural optimization All in all, there are several reasons why a website that is not optimized Phone Number List at first sight can still be above you.